Samantha is an experienced creative professional, with a demonstrated history of working in the marketing and design industries in Australia and internationally over the past 25 years. Skilled in Writing, Social Media Marketing, Marketing Communications and Public Relations.
Possessing excellent interpersonal and client-facing skills, and demonstrating a love for planning and organising with a passion for creative projects. Able to plan, organise, schedule, budget and implement a variety of projects and communications solutions.
Testimonial: Samantha has a wealth of experience and is highly capable, add to that the very personable and customised approach to her clients. Samantha worked with Kelly Engineering in setting up and running social media across multiple platforms for 4 countries. This involved creating a strategy, developing a schedule, creating content that aligned with business and marketing goals, and analysis. Shane Kelly, Managing Director Kelly Engineering
Client: Kelly Engineering, South Australia - (image, Kelly)
Kelly Engineering manufactures farm machinery in rural South Australia and exports around the world. Various marketing communications projects including, setting up and running social media across multiple platforms for 4 countries. This involved creating a strategy, developing a schedule, creating content that aligned with business and marketing goals, and analysis.
Client: Dacou Aboriginal Gallery, Adelaide - (image: SC_010512-21.jpg)
Coordination and promotion of Emily Kame Kngwarreye retrospective exhibition at Tandanya, Adelaide. Public relations, including writing articles, media releases and liaison, organisation of artist demonstrations, review of marketing collateral, writing and production of marketing materials.
Client: Helping Hand Aged Care, South Australia - (image - socialmediaicons.png)
Social Media: Researched and developed a social media marketing plan to enable Helping Hand to implement social media across their organisation. The plan covered 5 social media channels and included goals, target market, strategies, how-to guides and evaluation for each channel.
Copywriting: Interviewed a variety of key stakeholders (staff, residents, medical personnel, academics) in order to write testimonials for the 2015 annual report.